Focal Point Photos | Sharlene Ferguson is an Auckland-based photographer and visual strategist with 26 years of experience creating purposeful, results-driven imagery for businesses, brands and individuals across New Zealand.

As founder of Focal Point Photos, Sharlene goes beyond great photography, she helps clients use imagery strategically to strengthen their brand and tell their story with impact. Specialising in commercial and content photography, professional profile portraits for individuals and teams, as well as corporate and personal event photography, she brings creativity and commercial thinking to every shoot.
Known for making clients feel relaxed and confident in front of the camera, Sharlene has worked with some of NZ’s most respected companies and organisations, consistently delivering images that are authentic, polished, and built with purpose. Do it once, do it right!

Choosing Focal Point Photos = You’re in great hands!