In most B2B organisations, email marketing doesn’t fail because of a lack of intent; it fails because of a lack of ownership. When a newsletter belongs to everyone, it’s effectively done by no one. It becomes the task that’s always “next on the list” until it’s weeks or months overdue.

I’m Louise, a Fractional Newsletter Manager for lean B2B marketing teams. I bridge the gap between “we should really send newsletters more often” and “it’s already sent.” You don’t need another strategy deck gathering digital dust or a content calendar no one follows; you need someone to take the reins.

I take full responsibility for your email marketing channel, transforming inconsistent outreach into a reliable, high-performing asset. If you’re tired of your newsletter falling through the cracks and want a partner who treats your inbox like their own, let’s connect. Your audience is waiting.